Which one of the followings is NOT the advantage of using electricity?

A．It can achieve the same values as using chemical elicitors.

B．It can be used time and again.

C．It can boost chemical production.

D．It has no adverse impacts on the growth of plants.

Which of the following is true according to the text?

A．Head-offices have some control over asset federations.

B．Head-offices are no longer in control of project managers.

C．Asset managers teams are built by head office.

D．Project managers have complete freedom.

Which Of the following is true according to Paragraphs 2-4?

A．The head teacher was killed by Duane Morrison On September 29th.

B．All killers appeared to have a sexual motive.

C．Both killers had mental illness.

D．One killer committed suicide in the scene of the crime.

Which one of the following passages is a legitimate summary of a research article?_______________

A.Feng and Wignell (2011) reviewed recent studies on advertising discourse which showed the trend of using different styles of discourse types and voices from all walks of life in advertisements.They also noted that Appraisal Theory had been used to analyze other semiotic modes beyond language, but most studies of voice limited their scope to voices from specific sources.They addressed the same issue of intertextual voices, but with new frameworks of Systemic Functional Multimodal Discourse Analysis, to better account for the features of advertising discourse including non-linguistic resources, and investigate how various voices engage with the product in the context of the advertisement (p.565).

B.Advertising discourse has attracted much attention from semioticians because it “tends to use a wide range of semiotic resources”.It is acknowledged that direct propaganda is less and less used in advertisements and advertisers deploy various strategies to enhance their persuasive power while trying to reduce the appearance of their commercial nature.As a result, advertisements have become a “parasite discourse”, or a “hybridized discourse”, drawing on styles from all kinds of discourse types (e.g.science, education, fine art) and voices from all walks of life (e.g.experts, celebrities, children) (Feng & Wignell, 2011: 565).

C.Recent research in Appraisal Theory has gone beyond language to include other semiotic modes (Chen and Qin, 2007; Economou, 2006; Martin, 2001).However, most studies of voice limit their scope to voices from specific sources.For example, Iedema et al.(1994) and Martin and White (2005) study multiple voicing in media discourse, identifying “reporter voice”, “correspondent voice” and “commentator voice” in different media genres; Coffin’s (2000) work reveals the voice options of “recorder”, “interpreter” and “adjudicator” in history discourse; Chen (2010) identifies character voice, editor voice and reader voice in EFL teaching materials.Martin and White (2005) use the termsvoiceandkeyinterchangeably but, in line with the studies just mentioned, as well as the original use of the term in Bakhtin (1981),voiceis used to refer to the resources of dialogic engagement (Feng & Wignell, 2011: 565).

D.Recent studies on advertising discourse showed the trend of using different styles of discourse types and voices from all walks of life in advertisements.Appraisal Theory has been used to analyze other semiotic modes beyond language, but most studies of voice limit their scope to voices from specific sources.The same issue of intertextual voices is addressed in this study, but with new frameworks of Systemic Functional Multimodal Discourse Analysis to better account for the features of advertising discourse including non-linguistic resources, and investigate how various voices engage with the product in the context of the advertisement (Feng & Wignell, 2011: 565).

Which of the following is NOT true according to the advertisement?

A．Guests can take their dogs to the cottages.

B．People can get a brochure if they telephone.

C．Both indoor and outdoor activities are offered.

D．No drinking is provide

Which of the following is NOT true according to the advertisement?

A．Guests can take their dogs to the cottages.

B．People can get a brochure if they telephone.

C．Both indoor and outdoor activities are offered.

D．No drinking is provided.

One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.

Advertising has been among England's biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure?

Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go a head and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.

Other manufacturers find advertising saves them changing their product. And manufacturers have change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.

The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the skill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does—"Run down? You need..." "No one will dance with you? A dab-win make you popular."

Advertising men use statistics rather like a drank uses a lamp-post—for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest roses uncovered almost as much as anyone else.

According to the passage, modem advertising is "authoritative" because of the way it ______.

A．influences our image of the kind of person we ought to be like

B．interferes with the privacy of home life

C．continually forces us into buying things

D．distracts us no matter where we travel

One of the most authoritative speaking to us today is, of course, the voice of the advertisers. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales. Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it.

The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies man-ness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.

Other manufacturers find advertising saves them changing their product. And manufacturers have change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for--how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.

The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the skill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does--"Run down? You need..." "No one will dance with you? A dab--will make you popular. "Advertising men use statistics rather like a drunk uses a lamppost--for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest ruses uncovered almost as much as anyone else.

Advertisers are appreciated by manufacturers because they _________.

A．a(chǎn)dvise them on ways of giving a product customerappeal

B．a(chǎn)ccept responsibility for giving a product custoalerappeal

C．a(chǎn)dvise them on the best time to go ahead with production

D．consult them during the design and development stages

Which of the following is NOT the advantage of wind according to the passage?

A．It is cheaper than coal.

B．It is easily affected by the climate.

C．It is the first renewable technology.

D．It is comparable to natural gas and oil.